Shwetha KrishNamaste!
Hoping you are doing well!
Well it is Episode 50 and I am so glad to have conversed with wonderful people about their beautiful journeys. I hope the previous episodes were of some value to all you listeners. I have interviewed people from various genres and experiences and the insights which they have shared on the Podcast is quite valuable and remarkable.I am sure it would have resonated with you on some level.
We have spoken about businesses, marketing, challenges, sources of income, passion, consistency, protocols, products, services, avenues, teams, Financial management and whole lot of other things related to business and an entrepreneur but there is one important thing which is the reason behind starting a business or a venture.
So, today, I am going to talk about the question we probably overlook is WHY!
To quote Simon Sinek- “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”
One anyone wants to start a business – the probable question one asks others or oneself is “What business should I start?” or “What should I do to make money?” or “What is the market open for now?”Ain’t that right?
These questions are relevant but before all these there is one major question which one needs to ask oneself.
WHY?
Why should I start a business?
Why do I need to put out a product or a service?
Most companies or people start with WHAT and end up feeling confused when the business is not successful because they don’t have their WHY defined out?
As Simon Sinek rightly puts out that people buy your products or services because they relate or resonate with your WHY.
Once the WHY is sorted out the HOW to do it and WHAT to do it will readily fall into place.
To elaborate:
WHY talks about: purpose
HOW talks about: USP
WHAT talks about: Your product or services
For instance, TATA is a global brand, we do know what all they do, which industries they are in and how different they are from other companies. They have made impact to the minds of not just Indian people but people across the world because of their WHY?Their WHY is all about nation building, employment creation and talent skills acquisition! They could stand for other things as well but you know what I am talking about.It is all about the WHY.
Addressing the WHY needs to happen intrinsically, within yourself as someone who wants to be entrepreneur. One you are sorted inside the HOW and the WHAT will follow suit and there your business is out there.
If you still are not CLEAR about your WHY, then it is time to pay attention and figure out the WHY.
Well, so start with WHY!Never too late to restrategize the way you operate your business or Life for that matter.
I think the biggest lesson is to ask yourself WHY you are at this particular JOB or WHY you are you leading a LIFE like this.
The WHY is applicable to your LIFE as well which is your biggest and important venture!It is time to look within for your business or your LIFE!
Start with Why and I shall leave you to it while I end this episode.
Please let me know if you want me to talk about any particular topic or concept.
I would love to do that.
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